Categorized | Cruises

Princess Cruises kicks off Europe sale…

Posted on 13 February 2012


The 2,590-passenger Grand Princess.

Princess Cruises today launched a one-week promotion on voyages in Europe that industry watchers say goes farther than other recent offers.


The Love Boat Sale, as the line is calling it, brings reduced “2-for-1′ fares and on-board credits of $25 to $100 per cabin on several dozen itineraries.


The new promotion comes in the wake of an industry-wide bookings downturn following last month’s Costa Concordia accident. In the month since the accident, cruise companies generally have held the line on fares, but the new Princess offer is a sign that could be changing.


“It’s not really out-of-the-ordinary yet, but more aggressive than the previous two” Princess offers, says Stewart Chiron of


Chiron says a downturn in bookings from Europeans in the wake of the Costa Concordia accident, economic turbulence across the Continent and unrest in Greece could force cruise lines this year to rely more heavily on Americans to fill ships in the region. That could mean more discounting on European cruises or even a shift in ship deployment, he says.


“I wouldn’t be surprised if some ships (scheduled to be in Europe) remain in the Caribbean for the summer,” he says.


Under the terms of the Princess promotion, passengers booking an inside or ocean-view cabin will receive $25 in on-board credit for sailings of up to nine days; $50 for sailings of 10 days or longer. Passengers in balcony cabins and higher categories will get a $50 credit on sailings of up to nine days; $100 for sailings of 10 days or longer.


Examples of sale fares (per person, based on double occupancy):

— 12-day Grand Mediterranean cruises from $1,145.

— 12-day Greek Isles cruises from $1,145.

— 12-day Holy Land cruises from $1,595.

— 12-day British Isles cruises from $1,790.


The promotion runs through Feb. 20 at 11:59 pm, and is available to residents of the USA, Canada, Puerto Rico and Mexico

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