Categorized | Cruises

New survey shows who’s cruising and why…

Posted on 11 August 2011

People watch as the Carnival Imagination passes South Pointe Park as it leaves the Port of Miami on Jan. 14, 2011.
 

The Cruise Lines International Association (CLIA), the industry’s main marketing group, is out with a new consumer survey, providing a good hint about who is populating cruise ships.

 

CLIA says 73 million Americans have cruised at some point in their lives and 36.1 million are “likely” to take a cruise vacation in the next three years, up from 33 million in 2008.

 

While demographics vary by cruise line, the general profile of a 2011 cruise passenger is “upscale,” with a median household income of $97,000 and a median age of 48. About 76% of cruisers are college graduates, CLIA says.

 

Some 80% of cruisers travel with a spouse, 33% with kids, 19% with friends and 18% with other family members. Two in five indicate they have sailed as part of a group or event.

 

The survey found the top reason for selecting a cruise vacation is destination, with cruise passengers more likely than other vacationers to have a passport.

 

The top 10 list of where people plan to take a cruise is (in order): the Caribbean, Alaska, Bahamas, Hawaii, the Mediterranean and Greek Isles, Europe, the Panama Canal, Canada/New England and Mexico.

 

Among other findings, the survey shows past cruisers are more likely than non-cruisers to want a formal onboard experience (18% compared to 12%), but both groups show a preference for more casual surrounds.

 

The 2011 Cruise Market Profile Study was conducted by market research firm TNS.

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