Categorized | Hotels

Southern California hotel impact…

Posted on 12 August 2009

At the height of the summer travel season, the still-fractured economy has posed a severe test for the luxury hotels of Laguna Beach and adjacent areas of Orange County in California, which has been trying to convert its sunny and scenic coastline into a magnet for high-end pleasure travel and business meetings. The five hotels that make up the core of the high-end Orange County market were less than half full in June, with occupancy about 46%, according to a Smith Travel Research analysis for the Los Angeles Times. In June 2008, hotels in the area were about 71% full. At an average of $395 per night, room rates for the five hotels were also down about 11% over the previous June, according to STR.

Source: LA Times

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