Categorized | Hotels

PWC downgrades 2010 Hotel forecast again…

Posted on 12 November 2009

PricewaterhouseCoopers continued to move its U.S. lodging industry expectations downward, although the firm said industry performance indicates the initial stages of economic and lodging industry demand recovery. For 2009, PwC now expects revenue per available room to drop 16.4% and average daily rate to drop 8.8% compared with 2008 levels. These are slightly larger than the forcasted 16.1% and 8.7% respective decreases the firm issued in September. While both of these metrics will continue to move slightly downward in 2010, occupancy will begin to recover next year, according to PwC.  After falling to 55.2% this year, PwC said full-year occupancy in 2010 would increase slightly to 55.8%.

Source: TravelPulse

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