Categorized | Hotels

Marriott launches new upscale franchise…

Posted on 12 November 2009

Hospitality giant Marriott International is launching a new brand called the Autograph Collection, aimed at tapping customers who prefer independent, high-end hotels over brands such as Marriott, Hilton and Four Seasons. The Autograph Collection will allow independent hotels, many of whom have lost business in the recession, to maintain their character while using Marriott’s massive reach to bring in more customers and save costs. Marriott, with 3,200 properties worldwide, will operate the new hotels as franchises. The hotel owners will pay Marriott in return for using the giant hotelier’s infrastructure, which includes its reservation and Marriott Rewards system, its purchasing power and its online site, Marriott.com.

Source: Marriott

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