Categorized | Hotels

Forbes Travel Guide Announces Four- and Five-Star Winners…

Posted on 12 November 2009

The new Four and Five-star award winners for the 2010 Forbes Travel Guide were unveiled last night, the first edition of the former Mobil Travel Guide awards since the 52-year-old brand transfered from Mobil to Forbes this fall. The complete list of Forbes Travel Guide Star award winners and updated comprehensive reviews written by Forbes Travel Guide’s experts are available at

In 2010 there are five Five-Star hotels, two Five-Star Restaurants and seven Five-Star Spas added to the list.


 Five new properties were added to the Forbes Travel Guide Five-Star Hotel List, bringing the total number of Forbes Five-Star hotels to 54. New Forbes Five-Star Hotels include: Altira Macau, Macau, China; Montage Beverly Hills, Beverly Hills, CA; Four Seasons Hualalai at Historic Ka’upulehu, Kailua-Kona, HI; Tower Suites at Encore, Las Vegas, NV; The Peninsula New York, New York, NY. New York City’s latest addition brings its total number of Five-star hotels to six, maintaining the city’s title as the leading Forbes Five-Star hotel city in the world.


 The Broadmoor in Colorado Springs, CO, earned its Five-Star award for the 50th consecutive year. Its restaurant, The Penrose Room, and spa, The Spa at The Broadmoor, also earned Five-star status for the first time this year.


 Two new restaurants have been added to the Forbes Travel Guide Five-Star restaurant list, bringing the total number of Forbes Five-Star restaurants in the United States and Canada to 21. New Forbes Five-Star restaurants include: The Penrose Room, Colorado Springs, CO and Fountain Restaurant, Philadelphia, PA.


 Forbes’ first Star announcement features an expansion of the Mobil Five-star spa list, increasing the number of Award winners from eight to 18 around the globe. New Forbes Five-Star spas include: Altira Spa, Macau, China; The Oriental Spa at Landmark Mandarin Oriental, Hong Kong, China; Spa at Pelican Hill, Newport Coast, CA; Spa at The Broadmoor, Colorado Springs, CO; Spa at Mandarin Oriental Boston, Boston, MA; Spa at Encore, Las Vegas, NV; and ESPA at Peninsula New York, New York, NY.


 Forbes Travel Guide’s ratings are based on objective evaluations of more than 500 attributes on a 550+ “point” system, Forbes Travel Guide Vice President and General Manager Jayne E. Griswold explained. “We evaluate every property every year, and so every year is a new challenge for them. They have to earn their awards. So this is really a special thing for them to attain every year.”


 President and CEO Shane O’Flaherty pointed out that the awards aren’t really about the hotels and spas themselves, but to the people who work there. “They’re passionate about their jobs,” he said. Of course, the awards help inform agents and travelers alike, and help them choose their hotels, spas and restaurants.  “They’re armed with perfect information, and with perfect information, you have perfect competition…Whether it’s a consumer or a travel agent, we want to identify the best of the best of the five-star, four-star and three-star properties…and help the travel agent help the consumer make an educated decision based on exacting standards across the board.”

For a detailed explanation of how Forbes Travel Guide compiles its Star ratings, visit

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