Categorized | Airlines

Delta Renames Private Jet Service…

Posted on 09 September 2010

If you are looking to fly Delta‘s private jet service, look for a new name. The airline has announced that its wholly owned private jet subsidiary, Delta Air Elite, will now operate under the new brand of Delta Private Jets.


“This new name leverages the respected Delta brand and the worldwide resources behind it and clearly communicates to customers our comprehensive air travel offering,” said Wayne Aaron, Delta vice president of corporate strategy and business development.


The rebranding is the latest in a series of investments Delta has made in its private charter operation this year.
In January, Delta Private Jets doubled the size of its fleet with the acquisition of Kinston, N.C.-based Segrave Aviation. In June, Delta Private Jets introduced the Air Elite Card, which offers customers exclusive benefits, including the ability to book on-demand private jet service and commercial flights in a single call using a pre-paid Air Elite account. Throughout the year, the company bulked up its fleet by nine: two Learjet 31A, three Beechjet 400A light jets, one Learjet 60, one Citation Excel and two Citation X super-midsize jets.


“We believe the new name better conveys a seamless, quality air travel experience for all of our customers, while explicitly connecting us to the Delta brand,” said Jim Segrave, president of Delta Private Jets.

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