Categorized | Etcetera

Travel and the smartphone…

Posted on 01 September 2010

U.S. travelers are using their smart phones for navigation, GPS functionality and to compare or even book travel, according to a new Ypartnership/Harrison Group 2010 Portrait of American Travelers. The survey finds that nearly two in 10 travelers have downloaded a travel-related application to their smart phone. Among those travelers, nearly half (47%) have navigated a destination using the built-in GPS functionality or searched for the latest information on flight schedules and delays (46%). Nearly three in 10 (29%) have compared airfares or hotel rates or shared information or photos about their travel experiences (28%) using their smart phone. The Portrait of American Travelers is a national survey of 2,524 U.S. households that was conducted in February.

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