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NEW SURVEY SHOWS AMERICANS STILL TRAVELING…

Posted on 11 June 2010

A new survey of U.S. households with an annual income over $50,000 shows that American travelers took an average of four trips for leisure purposes during the past 12 months, which is comparable to the average number taken in previous years. But they were far more resourceful in their pursuit of affordable fares and rates on those trips. The Portrait of American Travelers survey, co-authored by Ypartnership and Harrison Group, polled just over 2,500 U.S. households in February. The study found that a slightly higher percentage of travelers plan to take more (16%) rather than fewer (14%) leisure trips in the year ahead.

 

Among affluent households with an annual income greater than $125,000, 20% plan to take more trips versus 9% planning to take fewer. Those planning to take fewer trips cited concerns about their household budget and reductions in discretionary spending as the primary reasons why.

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