Categorized | Etcetera

MICE on the mend…

Posted on 21 June 2010

After months of declining demand and uncertainty, the U.S. meetings industry appears to be on the mend, according to a new survey of 505 professional meeting planners that was commissioned by the Professional Convention Management Association, the PCMA Education Foundation and American Express. Conducted this spring by Ypartnership, the survey found that meeting planners intend to book 15% more meetings-an average of 17 more meetings per planner-in 2010 than they did in 2009, and 24% more-again, an average of 17 more meetings per planner-in 2011. Planners aren’t just expecting more meetings, however. They’re also expecting to plan larger meetings. In fact, one in four planners expect a budget increase this year, versus just 8% last year.

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