Categorized | Etcetera

KLM fliers can use social media to find the perfect seatmate…

Posted on 13 December 2011

In what could be fodder for a flight from hell – or potential membership in the Mile High Club – KLM Royal Dutch Airlines is launching a “meet and seat” service early next year that will let passengers tap their social media accounts and pick seatmates based on similar interests.

Dutch airline KLM


Travelers will be able to link Facebook and LinkedIn profiles to their check-in information; though KLM says the service will be available to all passengers checking in online, travelers can choose whether or not to make their profiles publically available.


But, asks

“What has made KLM, already well-known for quirky social media campaigns, think this is something passengers really want as opposed to a service the airline believes they might want?

Of course, passengers don’t have to link up their profiles if they’re not interested but what if they play along and end up with someone who just wants to make a sales pitch. You have to wonder how many people will be willing to take that chance.”


As Tnooz points out, Malaysia Airlines is also releasing a service on Facebook that lets passengers see which friends are taking the same flight or visiting a destination at the same time.

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