Categorized | Etcetera

Business travel outlook: Meetings to be shorter, smaller, closer to home…

Posted on 31 January 2012

Although planning professionals expect an increase in the number of business meetings in 2012, they predict them to be shorter, smaller, busier and closer to home, according to a survey recently released by the meetings and events division of American Express.


Among the findings from the meeting planners, buyers and hotel suppliers who were polled:

  • 60 percent expect the number of meetings to increase in 2012;
  • 40 percent of hotel suppliers said the number of attendees per meeting will likely decrease;
  • 33 percent of hotel suppliers predicted the length of meetings will decrease because of a “demand to do more with less,” American Express said;
  • 53 percent of meeting suppliers predicted meetings would be held closer to businesses conducting them in order to cut costs.

Authors of the American Express survey predict the North American meetings market in particular would continue to grow in 2012, as it did in 2011, and that strong demand for mid-price hotels also would continue.


“Companies are keen to avoid the perception of excessive spending on events, and many companies are following the pharmaceutical industry‚Äôs lead by incorporating a code of compliance that limits the use of five-star properties, or those with certain resort-type amenities” like a golf course or spa, authors of the survey wrote.

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